Cake Alternative: What to Use Instead
Cake's end-of-life planning tool is no longer available after a 2024 acquisition. Here's a privacy-first alternative that can't disappear the same way.
Status update
Cake's own domain now redirects away from any planning tool. We checked directly: joincake.com 301-redirects to altogetherfuneral.com, a funeral-home directory. There's no mention of Cake, and no interactive planner at all.
If you built a plan on Cake before 2024, here's the update. Foundation Partners Group, a funeral services company, acquired Cake in September 2024. Some of the Cake team joined Foundation Partners. But the standalone planning product itself didn't survive the transition. The domain now points to Altogether, a funeral-home referral network with no trace of Cake's tool.
This isn't a hypothetical risk we're using to make a point. It's what actually happens to a free, account-based planning tool when the company behind it gets acquired by a business with a different focus. The product that doesn't fit the acquirer's model gets folded away, and whatever people built inside it goes with it. No migration. No export prompt. Nothing.
| Keystone Binder | Cake | |
|---|---|---|
| Status | Active | Discontinued as a standalone tool (Sept 2024 acquisition) |
| Price | $29, once | Was free: now unavailable at any price |
| Where your answers live | Nowhere but the PDF you download | Was Cake's servers: inaccessible now if you never exported |
| If the company changes hands | Your binder still opens and prints: it's a standard PDF, unaffected by who owns the company | This already happened: the tool is gone |
If you're a former Cake user
If you still have a Cake export, PDF, or printout sitting somewhere, hold onto it. It may be the only copy of what you built. Going forward, anything you build inside an account-based planning tool carries the exact risk Cake just demonstrated. Your access is only as durable as the company's business decisions, not your own.