Cake Alternative: What Happened, and Where to Go Instead
Cake's interactive end-of-life planning tool is no longer available after a 2024 acquisition. Here's what happened, and a privacy-first alternative that can't disappear the same way.
Status update
Cake's own domain now redirects away from any planning tool. We checked directly: joincake.com 301-redirects to altogetherfuneral.com, a funeral-home directory with no mention of Cake and no interactive planner at all.
If you built a plan on Cake before 2024, here's the update: Foundation Partners Group, a funeral services company, acquired Cake in September 2024. Some of the Cake team joined Foundation Partners, but the standalone planning product itself didn't survive the transition: the domain now points to Altogether, a funeral-home referral network with no trace of Cake's tool.
This isn't a hypothetical risk we're using to make a point. It's what actually happens to a free, account-based planning tool when the company behind it gets acquired by a business with a different focus: the product that doesn't fit the acquirer's model gets folded away, and whatever people built inside it goes with it. No migration, no export prompt, nothing.
| Keystone Binder | Cake | |
|---|---|---|
| Status | Active | Discontinued as a standalone tool (Sept 2024 acquisition) |
| Price | $24, once | Was free: now unavailable at any price |
| Where your answers live | Nowhere but the PDF you download | Was Cake's servers: inaccessible now if you never exported |
| If the company changes hands | Your binder still opens and prints: it's a standard PDF, unaffected by who owns the company | This already happened: the tool is gone |
If you're a former Cake user
If you still have a Cake export, PDF, or printout sitting somewhere, hold onto it: it may be the only copy of what you built. Going forward, anything you build inside an account-based planning tool carries the exact risk Cake just demonstrated: your access is only as durable as the company's business decisions, not your own.